Read more about Databox’s Google Analytics integration.ĭon’t just track your KPIs. And in Databox, you can quickly visualize 100s of Google Analytics metrics in a variety of different ways. There are many, many different metrics and metric combinations you can track using Google Analytics. Campaign performance using custom events.What else can you track and visualize with our deep integration with Google Analytics? When it comes to attributing your to traffic and conversions, almost anything: Pull additional data using our deep integration with Google Analytics. And in Databox, you can quickly visualize dozens of Google Ads metrics in a variety of ways. There are numerous metrics and metric combinations you can track using Google Ads. Engagement by Ad, Ad Group, and Ad Campaign, and more.What else can you track and visualize with our deep integration with Google Ads? When it comes to analyzing your campaigns, pretty much anything: Pull additional data using our integration with Google Ads
Read more about Databox’s Facebook Ads integration. With the use of Query Builder and Data Calculations, the range of different metrics and metric combinations you can track from Facebook Ads widens. In Databox there are almost 100 Facebook Ads metrics already built and ready for you to visualize in a variety of different ways. Progress towards your campaign goals, and more.Cost per impression (CPM), click (CPC), and lead (CPL).What other campaign metrics can you track and visualize with our integration with Facebook Ads? Almost anything: Pull additional data using our integration with Facebook Ads This is important to know to better allocate your ad spend. What is the cost per conversion from Google Ads? When people click on your ad do they take the desired actions you’d like them to? Measure how much it costs you for every visitor that converts from your ad campaigns.Use this information to adjust ad copy and/or targeting to improve the performance of every campaign. Which keywords are driving engagement in Google Ads? See which keywords are generating the most impressions and clicks to your Google Ads campaign.Which ad campaigns are working? Keep track of the ad campaigns you’re currently running on Facebook and monitor current spend and impressions to determine which campaigns should be paused and which should receive continued investment.Do Facebook Ads or Google Ads generate a better ROI? Track engagement metrics like impressions, click-through rate, cost per click, and more, to determine which paid channel is generating a higher ROI.How much have we spent on Facebook Ads & Google Ads? Monitor your total ad spend across both paid channels and measure your ROI to determine which channel is worth continued investment and which may need some adjustments.What you’ll learn from this Paid Marketing Overview Dashboard Template:īy connecting your Facebook Ads and Google Ads accounts, you’ll learn: